The Importance of Culture

No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.

TONY HSIEH, ZAPPOS
“Businesses often forget about the culture and ultimately they suffer for it because you can’t deliver good service from unhappy employees.”

HOWARD SCHULTZ, STARBUCKS
“People want guidance, not rhetoric. They need to know what the plan of action is and how it will be implemented. They want to be given responsibility to help solve the problem and the authority to act on it.”

LARRY PAGE, GOOGLE
“My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact and are contributing to the good of society.”

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The Culture Creation Canvas was created by MTCA for the Culture Summit.