If you are using Google Adwords or other pay per click services as part of your marketing strategy hopefully you will never experience click fraud. If you are not sure what click fraud is, or what to do if you are a victim of it, then you need to read on.
As you know Adwords is run on the principle that you pay based on each occasion someone clicks on your ad or when your ad has been displayed a certain number of times. (normally 1000 views)
Click fraud occurs when those clicks or views are generated artificially either by an individual, a group of individuals or software called clickbots. If click fraud is being used on your AdWords ads, your costs can increase dramatically, your ad performance is greatly compromised and at the end of it all you won’t have had a single new customer or sale.
The people who perpetrate click fraud do it mostly for financial gain. Those who have sites in the content network scheme want to artificially inflate the number of clicks or views that appear to be coming from their site. By increasing them, they increase the revenue they receive from Google, which means both you and Google are victims of click fraud.
Another group click fraud could be perpetrated by is your competitors, especially when the primary keywords become part of a bidding war. By increasing your costs, they are hoping you will either lower your bids on a keyword or stop bidding altogether.
If you have never set up an email marketing campaign before, it can be a daunting task. This is why instead of doing it all themselves, many business owners seek the services of a professional digital marketing agency to set up their email marketing campaigns.
There are several advantages of asking a digital marketing agency to organise and oversee your email marketing, and although their services will require a fee, the benefits both short and long term can be enormous, including the financial ones.
The first advantage is a very simple one…you don’t have to do it. What we mean by this, is any task you undertake which you do not have experience in, is going to take you at least twice as long to complete, than someone who does. In other words, there is no learning curve, plus time isn’t wasted by you having to correct your mistakes or errors.
Another aspect of this is the reduction in your stress levels as you don’t have to fret over whether or not you are setting up your email campaign correctly. With the stress removed, and your time freed up, you can focus on other tasks which your role demands with a clearer mind.
Carrying out SEO for your business website is one of those tasks that in 99% of cases you will want to outsource. Even if you are a seasoned SEO expert, the amount of time it can take is more than enough reason to employ the services of an internet business consultant who specialises in search engine optimisation.
The first task is to find a consultant who has a track record and upon which you can rely on to get you results. This should never be rushed as the consequences of employing the wrong person or agency can be disastrous for your website and your business. Therefore, always follow up with references and check their testimonials and reviews thoroughly.
Once you have chosen your SEO consultant there are several basic SEO tasks that you will want them to undertake. The first should be to carry out comprehensive keyword research for you and then establish the competitiveness of the ones that you would like to improve your ranking for.
Any decent internet business consultant should have access to keyword and ranking software which they can use to carry out their research. The data and information which this research software can produce are essential for any reasonable assessment to be made about how difficult or easy each keyword will be to rank for.
For any business one of the most effective ways to build a relationship with your customers and to communicate with them is email marketing. Whether your business is large, small or just starting, using email must be part of your marketing toolkit.
When a business fails to see any return from their email marketing efforts it is likely down to one of 3 basic errors. These will not only fail to produce any positive results, they can cause some harm.
#1: Emailing messages without any clear objectives
Failing to have an end goal in sight is one of the most fundamental mistakes not just for email marketing but for any form of marketing. When you write an email that you are going to send to your subscribers you must first have a reason to send it in the first place.
The reasons for sending an email could be to further build the relationship by providing useful advice. another might be to get the reader to complete a survey or questionnaire. How about letting them know about a Facebook post you have made and asking them to share it amongst their friends?
Whether it is any of these or a good old sales promotion, ensure you have a goal in mind for your email, and make it clear what, if any, action your subscriber needs to take once they have read it.
You’ll often hear so-called SEO experts say, ‘Choose the best keywords’, which is probably one of the most unhelpful pieces of advice you’ll ever hear. For a start, telling someone to find ‘the best’ keywords doesn’t take into account the multitude of different types of keywords and search terms that exist. A keyword that might be the best for one person’s needs may be completely unsuitable for the next, even if they are in the same industry or niche.
One of the first things you need to recognise is that whenever someone types a search term into Google (or any other search engine) there is a reason behind it. If you are targeting that keyword you need to ensure that if the searcher clicks on the link to your site, what they find there matches their reason for searching in the first place.