As a business owner, you should be aware of the important role social media should play in promoting and marketing your products and services. This is particularly true of Facebook, which is the biggest and most popular social media site on the internet.
If your business is local as opposed to global you may not see the benefit of using Facebook. You might assume that either there are not enough local people using Facebook to make it worth your while or that Facebook is only for international businesses and corporations. How wrong you would be.
The truth is that Facebook is the perfect platform to market and brand your local business and if you are not taking advantage of it then you can be certain your competitors will be.
The first thing you want to have is a Facebook page. This is where your followers will gravitate to, read your posts, have discussions and most importantly where they will see any offers or promotions you are running. When creating your Facebook page always use a designer who has experience of creating them. Whilst you may have some graphics skills, your time can be better spent on more important matters.