Carrying out SEO for your business website is one of those tasks that in 99% of cases you will want to outsource. Even if you are a seasoned SEO expert, the amount of time it can take is more than enough reason to employ the services of an internet business consultant who specialises in search engine optimisation.
The first task is to find a consultant who has a track record and upon which you can rely on to get you results. This should never be rushed as the consequences of employing the wrong person or agency can be disastrous for your website and your business. Therefore, always follow up with references and check their testimonials and reviews thoroughly.
Once you have chosen your SEO consultant there are several basic SEO tasks that you will want them to undertake. The first should be to carry out comprehensive keyword research for you and then establish the competitiveness of the ones that you would like to improve your ranking for.
Any decent internet business consultant should have access to keyword and ranking software which they can use to carry out their research. The data and information which this research software can produce are essential for any reasonable assessment to be made about how difficult or easy each keyword will be to rank for.
Once your consultant has produced the data and made their recommendations, there are a few basic tweaks they should make to your website to ensure it is optimised for the search engines. The first of these is your site’s metadata which is contained within its source code and is how the search engines determine what your site is about. The specific elements they need to optimise are your site’s title tags, meta tags, alt tags and header tags.
The next on-page optimisation they should look at is the content which your website contains. This applies to the images, videos, and all the text including blog posts and articles. Your internet business consultant should not only help to optimise existing content but also advise on any new content which you are planning.
When your consultant is working on off-page SEO their main role will be in relation to the backlinks which are pointing to your website. The quantity and quality of backlinks is a huge factor in how high the search engines rank your site so this will be a very important part of the consultant’s work.
You should be looking for them to source several high authority sites, blogs and forums where it will be possible to make posts or leave a comment with a live link back to your site. Part of this work should also include integrating what they are doing in regard to SEO with any social media campaigns you have running. Having the same internet business consultants or agency working on both your SEO and your social media concurrently is highly recommended.