Branding is something that lawyers including family lawyers often ignore when they build their first website and start to create an online presence for themselves. However, as we will see below, branding is absolutely essential for law firm marketing.
As a law firm, you want to make your name memorable so that people call on you when they need a family lawyer, right? The best way to do this is through high-quality branding. Building a strong, clear brand is an essential part of your online law firm marketing efforts, and it can be the difference between success and failure.
What Is Branding?
Traditionally, branding involved creating a decent logo, a catchy name, and a slogan or some other catch-phrase which distinguished you from your competitors. However, branding in the modern world of the internet is a little more complex.
Today, branding involves a consumers perception of you and your business (of you and your law firm in this case). What do they think of when they hear or see your brand name or logo? How does it impact them, and how does it make you stand out above your competitors? Branding is extremely difficult, which is why a lot of law firms consult with branding experts to try and improve their business success.
Why Does My Firm Need To Be ‘Branded’?
As a law firm, you are working in a very competitive environment. There are many other family lawyers out there who would be more than happy to take your clients and potential clients if they are given half the chance, so you have to do whatever you can to put yourself ahead of the pack.