If you’re new to the scary world of digital marketing, things like SEO (search engine marketing) can seem scary to begin with. There’s a lot of information to take in when you’re trying to learn the basics of SEO for the first time.
However, if you’re willing to take your time and learn the basics of SEO and other digital marketing techniques, it doesn’t have to be scary. If you’ve created your own website, you obviously have a few tech skills. Really, you just need to expand these and grow your skill set if you want to become a successful SEO marketer.
The reality is that you shouldn’t be scared of SEO, but you should still consider employing a professional SEO expert to take care of your expert if you have the budget. Learn from them, and discover the best ways to optimise your website.
Why Is SEO Scary For Some
Ultimately, search engine optimisation is a skill that’s quite technical and specialised. A lot of people look at it and become immediately confused, which leads to them ignoring it or just asking other people to look after it for them.
But, it really shouldn’t be something to be scared of. Rather, you should welcome the opportunity to learn new tech skills with open arms, even if it does take some time to figure out exactly how SEO works.
What Is The Best Way To Learn SEO Skills?
If you’re thinking about learning how to optimise your own website then you should consider taking some sort of course or completing some training. In my opinion, the best ways to build your SEO skills include:
- With an online course that outlines SEO basics. There are literally hundreds of different courses out there. Don’t pay too much, but make sure that you choose an up-to-date course by a reputable provider.
- By watching YouTube videos that explain SEO basics. Once you’ve started to learn the basics of SEO you can expand your knowledge by watching videos on YouTube and similar platforms.
- Learning on the job by creating your own website and becoming familiar with the intricacies of SEO and other forms of digital marketing. There’s nothing quite like learning by doing, and I’d really recommend it.
Ultimately, learning SEO isn’t hard. If you’re willing to put a bit of time into it, you will reap the benefits later. You might even find that learning basic SEO skills opens up new career opportunities for you, especially if you’re already familiar with things like website building and content management.
To put things simply, you don’t need to be scared of SEO. Sure, it’s a complex subject that takes some time to figure out properly, but it’s worth it.
On the other hand, there are plenty of options available for you if you don’t want to spend time or money learning how to complete your own search engine optimisation. I’d recommend speaking with a professional digital agency to see how they can help you.