If you had to choose one key indicator of website success, it would be the number of visitors that the website has. There are literally millions of WordPress websites and blogs out there, but a lot of them receive few to no visitors, and can therefore be considered useless.
If you would like to get your content out there, drive sales income up, and increase the amount of money you make from advertising, then you simply have to get more people to visit and engage with your website. There are plenty of ways to do this, but some of the most common include:
- Target long-tailed keywords with low competition:
Unless you have a lot of money (think thousands of dollars) to spend on advertising, there is little point targeting short, popular keywords. Most of these will be dominated by larger websites, and it is extremely difficult to rank for them. This means that you will get very little traffic from them, even if you focus on them.
However, longer tailed keywords generally don’t have as much competition, which means that it is much easier to rank highly for them. Try and target keywords with little competition, but make sure that they are still relevant to you page and content, otherwise you will probably have a pretty high bounce rate.
- Use online directories:
If you have some sort of business website, then make use of online directories and listing sites. These sort of sites generally list a whole lot of businesses, and let people review and comment on them. If you can get yourself listed on one, and get people to leave good reviews for you, you will find that a lot more people start visiting your site.
- Guest post:
If you can afford to spend a little bit on marketing, then guest posting can be a great way to do it. Guest posting works by you paying someone – usually a relatively popular site – to write a post related to your website, and to link to you in it. It doesn’t have to specifically mention you or what you do, but it can definitely drive a lot of new visitors to you.
- Use SEO tactics:
Using search engine optimisation, or SEO strategies on your website is an extremely good idea if you are trying to drive more traffic. If you have a WordPress site, but you don’t know how to optimise it for search engines, then try using a SEO plugin like Yoast SEO.
- Build a social media presence:
If you are able to build some sort of social media following, then you will find that your website starts to get a lot more visitors. Once you have enough people liking and following your social media posts (make sure that you post interesting, engaging content), other people will start to notice you, and your following will grow rapidly.
If you are trying to increase visitor traffic to your website, then the above tips should get you started. If you are still having trouble getting people to view your content, then it could be worth speaking to an experienced web developer to see if they can help you out.